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Car companies gear up to celebrate festive season with a bang

11 Aug 2023

Carmakers are gearing up for a record festive season, buoyed by easing supply concern, a flurry of new launches, and robust demand ahead of the festival period that starts with Onam and Raksha Bandhan later this month and concludes with Diwali and Bhai Dooj in November. More than a dozen new models, including face-lifts, are expected to go on sale this season and the industry estimates deliveries to customers to touch a million units - the highest yet - during the three-month period.

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